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Book
ISBN: 9789043015226 Year: 2008 Publisher: Amsterdam Pearson
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ISBN: 9789492196217 Year: 2017 Publisher: Amsterdam Adfo Groep
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Contentmarketing is de snelst groeiende discipline in marketing. Met dank aan alle mogelijkheden om reclame te negeren of weg te klikken. Een nieuwe generatie marketeers snapt op hoofdlijnen hoe het werkt. Maar ontwikkel je nu een superieure contentstrategie? In dit boek gaat Aart Lensink, oprichter van het meest bekroonde contentmarketingbureau van Nederland, in op de vier belangrijkste pijlers van contentmarketing: strategie, contentproductie, distributie en conversie. Nieuwe ontwikkelingen komen uitgebreid aan bod. De opmars van campagnecontent, ofwel: hoe je op korte termijn succes boekt met contentmarketing. En de internationalisering van het contentvak. Waarom zelf ontwikkelen als je proven formats uit een ander land kunt halen?
Applied marketing --- marketingstrategie --- marketingcommunicatie --- content management (informatica)
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Library management --- content management (informatica) --- bibliotheekmanagement
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ISBN: 9780983330714 Year: 2011 Publisher: Cleveland Ohio McGraw-Hill Education
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Information retrieval --- IR (information retrieval) --- kennismanagement --- content management (informatica)
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ISBN: 9780692372333 Year: 2015 Publisher: A Grow Publishing Book
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Information retrieval --- IR (information retrieval) --- kennismanagement --- content management (informatica)
Book
ISBN: 9789463562942 Year: 2023 Publisher: Culemborg Van Duuren Media
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Programming --- Information systems --- websites --- content management (informatica) --- weblogs
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ISBN: 9044006878 Year: 2003 Publisher: Den Haag ten Hagen Stam
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ISBN: 9789059407800 Year: 2015 Publisher: Culemborg Van Duuren Informatica
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websites --- Computer. Automation --- automatisering --- massacommunicatie --- content management (informatica) --- Marketing --- WordPress 4 --- Websites ontwerpen --- Computer. Informatica. Automatisering
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ISBN: 9780071819893 Year: 2014 Publisher: New York McGraw-Hill Education
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How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. "Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. Once we hook customers in with epic content, they reward us by sending our sales through the roof.
366.42 --- management --- communicatie --- sociale media --- Information retrieval --- IR (information retrieval) --- kennismanagement --- content management (informatica)
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Organization theory --- informatiemanagement (informatica) --- content management (informatica) --- bedrijfsleer --- planning --- documentbeheer --- informatiebeleid --- informatievaardigheden
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